Thursday 18 April 2019

sarah mikaela Corinthia Hotel London
sarah mikaela Art calligraphy
THE




OF WAKING UP WITH GOOD HAIR





















IN COLLABORATION WITH KERASTASE
Creative direction Sarah Mikaela
Assisted by Giulia Greco


It's a mystery as old as time, when we were thumping around sporting our caveman dreadlocks - how do you wake up with good hair? Disclaimer: in this post, I've had a blow-dry for a dinner the night before shooting this (however all second day footage though, nothing but a hairbrush to touch up for this, so just stay with me). The personal research behind it has been collected by yours truly since October last year, so I've been putting all claims to the test! Kérastase - who I've been a long fan of through their amazing ranges for both pure natural ingredients as well as the best purple hair shampoos on the market - asked me to take part in their Nutritive campaign, and now a range that fearlessly targets dry hair, was the perfect match for my at times hay-like London hair. To paint a picture, I have my hair up and down 20 different ways during the day due to an indecisive nature, plus the wears of travel and weekly heat treatments, I jumped, squealed and backflipped to get my hands on these products. 6 months onwards, and this is my partner-in-crime go-to range for my hair, and to the magic ingredient, that leads us back to the first question, I present to you the 8H Magic Night Serum which with its iris root extract and a 5 vitamin blend, makes the hair feel more than twice as nourished without weighing the hair down (that goes for the entire range) and thus amigos, we all wake up with good and the softest of hair and there's no need to rinse out. Please find evidence attached:


sarah mikaela Corinthia Hotel London still life
Getting Ready how to wake up with good hair
Corinthia Hotel London gif














sarah mikaela how to wake up with good hair Canary Wharf London





























sarah mikaela Georgia Hardinge Pyjama set
Georgia Hardinge Pyjama Set
Kérastase 8H Magic Night Serum


Kerastase 8H Magic Night Serum


IN THE POST HERE, I'M ROCKING THE SOFT SECOND-DAY BLOW-DRY, BUT IF YOU'RE KEEN TO SEE HOW TO GET THE SOFT NOURISHED WAVES WE DID FOR THE CAMPAIGN, I'M IN A LITTLE HOW-TO VIDEO HERE!
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S A R A H  M I K A E L A

2 comments:

  1. You look amazing as always~ Find this post right when I need a product to cure my hair after swimming, thank you for sharing!
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